WHO WE ARE
"Savoir fair"
Hi, I'm Jorge de la Rosa, I present my brand, where we work as a small team, to create unique designs, pieces with soul and dresses that tell stories.
ATELIER
The beginning of everything
I was born on September 27, 1986, in Toledo.
With an early vocation, awakened by the imprint that, without realizing it, my mother left in me since I was a child. I began to train in plastic arts at the art school in Toledo.
In 2005, I moved to Madrid to study fashion design at the IED, I continued studying clothing at the art school No. 2 in Madrid and numerous trainings in the field of fashion, which led me to work for more than ten years in various fields, such as visual merchandiser, store manager or pattern designer, while I combined it with the beginnings of the brand.
The brand
Born in 2009, making custom dresses. But it was not until 2015, when we launched the first collection, prêt á porter, getting to be in more than 17 multi-brand outlets.
At the end of 2018, we decided to take a turn and return to our principles, to the essence of couture and design. We created the first atelier bridal and guest collection. And we placed ourselves with a small atelier, in the center of Madrid and a point of sale, in La Puebla de Montalbán (Toledo).
This project is an unconditional love, it is something so magical that it is what moves me to keep fighting for it every day.
ATELIER
The beginning of everything
Since I was a child, the passion for fashion accompanied me, unintentionally inspired by my mother. I studied plastic arts at the Toledo School of Art and, in 2005, I moved to Madrid to specialize in Fashion Design at the IED and in clothing at the Escuela de Arte nº2.
I complemented my training with various courses and worked for more than ten years in areas such as visual merchandising, store management and pattern making, while I took my first steps with the brand.
The brand
The brand was born in 2009 with tailor-made dresses, but it was in 2015 when I launched the first ready-to-wear collection, which reached more than 17 multi-brand points of sale. At the end of 2018 we decided to go back to the origin, betting again on couture and design.
Thus was born the first bridal and guest collection of atelier, with a small space in the center of Madrid and a point of sale in La Puebla de Montalbán (Toledo). This project is my daily engine, something that drives me to continue betting on it with the same passion.
THE BEST ADVICE
After studying the body, history, art, trends and above all, working with a lot of empathy. It makes our advice an experience.
EXPERIENCED TEAM
I have a team of people who are true experts. They are essential to keep this machine running. From marketing to the last stitching of our seamstresses.
GUARANTEED QUALITY
We have chosen the best fabric suppliers and we have spectacular craftsmen hands, to give our customers the quality that our seams require.
Commitment to Sustainability
We are aware that the textile sector is the second most polluting economic power in the world, after petrochemicals.
For this reason, Jorge de la Rosa wants to do our bit. We have incorporated recycled fabrics, created from plastic pets, organic fabrics and bio dyes, saving approximately 75% of oil. And above all, betting faithfully on slow fashion, as a matrix, to create sustainable fashion, with superior quality standards and exclusive garments.
